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<p><strong>Abstract</strong></p> <p>In this study, we hypothesized that users perceive specific information as differently private depending on their personal privacy preference, but generally show the same disclosure management pattern: the higher the perceived privacy level of an information, the less frequently it will be shared. We tested the hypothesis using an online survey with 316 German SNS users. The findings suggest that respondents engaged in disclosure management taking both communication channel and type of information into account. We further found that trust towards SNS contacts and use of privacy settings significantly influenced disclosure management in one-to-many (status updates), but not in one-to-one communications situations (chat conversations). The results complement existing research by showing the pivotal role of individual privacy perceptions in explaining users’ privacy management in the social web.</p> <p><strong>Full paper</strong></p> <p>Creative Commons Non Commercial CC-BY-NC: The article is distributed under the terms of the Creative Commons AttributionNonCommercial 3.0 License (<a href="http://www.creativecommons.org/licenses/by-nc/3.0/" rel="nofollow">http://www.creativecommons.org/licenses/by-nc/3.0/</a>) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (<a href="https://us.sagepub.com/en-us/nam/open-access-at-sage" rel="nofollow">https://us.sagepub.com/en-us/nam/open-access-at-sage</a>).</p> <p>It can be downloaded here: <a href="http://journals.sagepub.com/doi/pdf/10.1177/2056305116634368" rel="nofollow">http://journals.sagepub.com/doi/pdf/10.1177/2056305116634368</a></p>
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