No Such Thing as a Free Lunch: Google Analytics and User Privacy

doi:10.17605/OSF.IO/7XG4N

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Patron privacy is sometimes the price we pay for free services. This trade-off is part of Google Analytics, the free web tracking tool. This session shares research into analytics implementations of DLF institutions, discusses relevant privacy issues, and offers recommendations for enhancing users' web traffic privacy through configuration and education.

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