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Size versus Intensity of Majority and Minority Consensus to a Persuasive Message: From the Source of Influence to Its Recipients

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Category: Data

Description: This is the dataset of the experimental study presented in the paper

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This study examines the effects of the evaluation of the majority or minority consensus attributed to a message on the influence the latter can exert, in a between subjects factorial design 2 (consensus status: majority vs minority) x 3 (orientation of the consensus evaluation: non-evaluation, size evaluation, intensity evaluation). Its innovative aspect consists in its explicit focus on participa...

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