How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; Kennedy, Rachel; Charron, Claire; Varan, Duane

doi:10.17605/OSF.IO/6FSM5

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How to accurately measure attention to video advertising

Contributors:

Nicole Hartnett
Steven Bellman
Virginia Beal
Rachel Kennedy
Claire Charron
Duane Varan

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