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Description: Data and example stimuli of: Ovalle-Fresa, R., Uslu, A. S., & Rothen, N. (2021). Levels of Processing Affect Perceptual Features in Visual Associative Memory. Psychological Science, https://doi.org/10.1177/0956797620965519 Abstract: The levels of processing (LOP) account has inspired thousands of studies with verbal material. The few studies investigating LOP with non-verbal stimuli used images with nameable objects which, like meaningful words, lend themselves to semantic processing. Thus, nothing is known about effects of different LOP on basic visual perceptual features, such as color. Across four experiments, we tested 187 participants to investigate whether the LOP framework also applies to basic perceptual features in visual-associative memory. For Experiments 1 and 2, we developed a paradigm to investigate recognition memory for associations of basic visual features. Participants had to memorize object-color associations (Exp. 1) and fractal-color associations (Exp. 2, to suppress verbalization). In Experiments 3 and 4, we extended our account to cued recall. All experiments revealed reliable LOP effects for basic perceptual features in visual-associative memory. Our findings demonstrate that the LOP account is more universal than the current literature suggests.