Main content
Left-digit effect in stimulus-based and memory-based evaluations
Date created: | Last Updated:
: DOI | ARK
Creating DOI. Please wait...
Category: Project
Description: We propose that the left-digit bias is stronger in stimulus-based price evaluations, wherein people see the focal price and the reference price side by side, and weaker in memory-based price evaluations, wherein people have to retrieve at least one price from memory. Five experiments test this proposition.
Start managing your projects on the OSF today.
Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.