Individual vs. Statistical Lives In Public Health Messaging (COVID19)


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Description: Investigating the causal effect of mentioning individual (vs. statistical) victims when recommending public health cooperation.


Background Paul Slovic argues that people are more influenced by stories about individual victims of tragedy than statistical information about the masses of victims of the tragedy (e.g., Slovic, 2007). Hypotheses We predict that people’s intentions to adopt public health recommendations (e.g., hand washing, physical distancing, etc.) will be better predicted by information about individual victi...


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