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Description: Through this project, we want to gain a better understanding of the German media debate on the taxation of animal-based foods, using a qualitative framing analysis approach. Based on this analysis, we will derive recommendations on how stakeholder can contribute to an evidence-informed and nuanced public debate on this topic, and on how relevant policies can be designed and communicated in ways that maximize their acceptability among key stakeholders, including the public. Details can be found in the study protocol provided below.

License: CC-By Attribution 4.0 International

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