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The Impact of Social Norms on Adolescents’ Self-Presentation Practices on Social Media
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Category: Analysis
Description: This analysis examines the impact of descriptive and injunctive norms on adolescents’ self-presentation practices on Instagram and Snapchat while accounting for norm-moderating factors (outcome expectations, group identity, platform differences, and content persistence). The analysis is based on computer-assisted face-to-face surveys with German Instagram and/or Snapchat users aged between 14 and 16 years (N = 1,002). The surveys were conducted at the participants’ homes in the summer of 2022. Half of the participants were surveyed about Instagram, and the other half were surveyed about Snapchat.
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