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Category: Project

Description: When people carry out cognitive tasks, they sometimes suffer from distractions, that is, drops in performance that occur close in time to task-irrelevant stimuli. In this research, we examine how the pursuit of rewards contributes to distractions. In two experiments, participants performed a math task (in which they could earn monetary rewards vs. not) while they were exposed to task-irrelevant stimuli (that were previously associated with monetary rewards vs. not). In Experiment 1, irrelevant cues that were previously associated with rewards (vs. not) impaired performance. In Experiment 2, this effect was only replicated when these reward-associated distractors appeared relatively early during task performance. While the results were thus somewhat mixed, they generally support the idea that reward associations can augment the negative effect of distractors on performance.