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Description: Description: This paper proposes a new role in business, the APEX (Artificial Intelligence and Ethics Executive), to integrate AI and ethics into strategic decision-making. It discusses the challenges of modern business decision-making, the potential of AI to enhance decision-making, and the ethical considerations that must be addressed. The paper reviews relevant literature, proposes a theoretical framework, and uses hypothetical scenarios and case studies to analyze the effectiveness of the APEX role. It concludes by summarizing the benefits of the APEX role and suggesting directions for future research.

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