**Nov 29. Week 14: Social Influence**
In which we discuss how people use simple heuristics to make decisions and the way attitudes and decisions can be influenced by others.
**Readings**
Gigerenzer, G., & Gaissmaier, W. (2011). Heuristic decision making. *Annual Review of Psychology, 62*, 451-482.
Petty, R. E., & Brinol, P. (2014). The elaboration likelihood and metacognitive models of attitudes. *Dual-process theories of the social mind*, 172.
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is underdetected. *Personality and Social Psychology Bulletin, 34*(7), 913-923.
Popular press essay in Harvard Business Review, [“Harnessing the Science of Persuasion” by Robert Cialdini][1]:
http://shli.sccs-sa.org/documents/2/Harnessing%20the%20Scienceof%20Persuasion.pdf
[1]: http://shli.sccs-sa.org/documents/2/Harnessing%20the%20Scienceof%20Persuasion.pdf
