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Direct replication and extension of Mazar and Zhong’s (2010, experiment 3) moral licensing experiment with environmental attitude as moderator of moral regulation processes
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Description: This study aims to conduct direct replication of Mazar and Zhong’s (2010, experiment 3) moral licensing experiment and extend it by including environmental attitude as a moderator of moral regulation processes and by including a control group.
Introduction
Mazar & Zhong’s (2010) study demonstrates that engagement in pro-environmental behavior (purchase of green products) increases likelihood of subsequent immoral behavior, including dishonesty (experiment 3). Recent replication of this study by Hahnel et al. (2015) corroborates and extends these findings by showing that purchase of conventional (as opposed to green products) increases l…
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