Anchoring without scale distortion


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Hypotheses and expectations According to the scale distortion theory of anchoring (Frederick & Mochon, 2012; Mochon & Frederick, 2013), the anchoring effect occurs because perception of the scale is distorted by a previously considered value on the same scale. In the standard anchoring paradigm, where an anchor is introduced by its comparison to the target value, the presentation of this numeric v...


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