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Testing the decoy effect to increase interest in colorectal cancer screen
Date created: 2018-06-28 01:54 PM | Last Updated: 2024-01-25 03:07 PM
Category: Project
Literature on consumer choice has demonstrated that the inclusion of an inferior alternative choice (decoy) can increase interest in a target product or action. In two online studies, we tested the impact of decoys on the probability of previous non-intenders to have a screening test which could significantly lower their chances of dying of colorectal cancer. We find that the presence of a decoy i…
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