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Category: Project

Description: A new vanity scale was developed according to a broader conceptualization, distinguishing between physical and intellectual vanity. The new scale was psychometrically validated using a total of 339 participants. Three studies were carried out using undergraduate students and family and friends. Validation procedures included assessing the convergent and discriminant validity of our scale using the Balanced Inventory of Desirable Responding (BIDR) and the International Personality Item Pool (IPIP). Internal reliability and factor analytic procedures were also performed on the scale data. Cumulative results of the three studies support the psychometric properties of the new scale. The final 22-item version of the scale showed high internal reliability and excellent factor structure. It is concluded that the scale may potentially be used for general purpose research to identify vain individuals.