These project files are meant to supplement the interpretation of our published manuscript, forthcoming with *Psychology of Popular Media Culture.* The abstract of the manuscript is below: > Socially conscious popular music delivers entertaining and socially > relevant content, and has a historic presence within the music > industry. However, music is generally distributed in both audio > (songs) and visual (music videos) formats, and our study investigates > the extent to which videos might be more effective than songs alone in > communicating social themes, given that their visual nature > potentially offers a more concrete and engaging narrative. By randomly > assigning college students to listen to or watch Lady Gaga’s “Til It > Happens To You”—a socially conscious music video released in 2015 that > deals with college campus sexual assaults—we found videos to be > superior to songs in both boosting narrative engagement (via an > increased comprehension of the song as evidence by open-ended > explanations of the song’s narrative) and, in turn (via a serial > causal model test) lowering rape myth acceptance. This study extends > narrative engagement theory to socially conscious music videos, and > offers some evidence in support of the effectiveness of such efforts.