Memory Retrieval Processes Help Explain the Incumbency Advantage

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Description: Incumbency Advantage and Query Theory

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Voters prefer political candidates who are currently in office (incumbents) over new candidates (challengers). Using the premise of query theory (Johnson, Häubl, & Keinan, 2007), we clarify the underlying cognitive mechanisms by testing if memory retrieval sequences affect political decision making. Consistent with predictions, Experiment 1 (N = 256) replicated the incumbency advantage and showed ...

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  • Paper - Judgement and Decision Making


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