Encouraging Police Officer Applications with Direct Mail
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Description: In 2017, the Metropolitan Police Department (MPD) set out to recruit more officers without lowering its hiring standards. To this end, we designed postcards drawing on behavioral insights and tested whether receiving any of the designs increased residents’ interest in applying. Residents who received a postcard were not on average more likely to apply than those who didn’t receive one, but some designs of the postcard increased interest more than others. MPD has taken these findings into account as they continue to refine their recruitment strategies.
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