In 2017, the Metropolitan Police Department (MPD) set out to recruit more officers without lowering its hiring standards. To this end, we designed postcards drawing on behavioral insights and tested whether receiving any of the designs increased residents’ interest in applying. Residents who received a postcard were not on average more likely to apply than those who didn’t receive one, but some designs of the postcard increased interest more than others. MPD has taken these findings into account as they continue to refine their recruitment strategies.
OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information,
and information on cookie use.