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The influence of social status on the reward value of social stimuli was investigated using the motivated viewing paradigm. Attractive and non-attractive, male and female faces expressing happy, neutral, and angry emotions together with a label indicating an occupation with high- (e.g., ‘surgeon’) or low-status (e.g., ‘cleaner’) were presented to (N= 46) participants. We found the typical effects with effort expended to view attractive models for longer than non-attractive ones (F(1,45)=43.03, p<.001, pes=.49), female for longer than male faces (F(1,45)=11.00, p=.002, pe =.20 ) and differential viewing of emotion (F(1,46)=34.00, p<.001, pes=.43; happy most motivating and anger least). Of importance here is the interaction between attractiveness, sex of model, emotion, and status (F(2,90)=7.99, p=.001, pe =.15). High-status neutral expressions were preferred over low-status ones (F(1,45)=4.68, p=.036, pes=.09), but status did not influence angry expressions or happy attractive expressions. However, non-attractive high-status happy males (4023ms) were more rewarding than their low-status counterparts (3780ms; t(46) =-2.23, p=.031), whereas low-status non-attractive females (4533ms) were more motivating than high-status ones (4186ms; t(46)=2.29, p=.027). These findings demonstrate that the influence of social status on the reward value of social stimuli is nuanced.
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