This paper is the first draft of an article from an ongoing research project with Joris Van Hoboken. We welcome all feedback, also via email: fgurses @ princeton. edu or vanhoboken @ uva. nl. For referencing this draft, please use: Seda Gürses and Joris van Hoboken, 'Privacy After the Agile Turn, in: Selinger et al (eds.), The Cambridge Handbook of Consumer Privacy, Forthcoming 2017. Available at https://osf.io/ufdvb/.