Responses to the Unique Difficulties of Long-Term Goals

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*Many people are initially successful in sticking with personal goals (e.g., weight loss) but later fail. To elucidate the source of such long-run failures, we present the continuing-and-returning model of persistence. Using data from New Year’s Resolutions, we illustrate the unique difficulties of episodic, long-term goal pursuit and identify successful and unsuccessful responses to them.*

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